Not every student project ends up in the hands of hundreds of employees. But this year, a set of small stickers is helping tell a bigger story about connection at Ball State University.
Designed by graphic design students in Studio 165+, a student-run design course led by Shantanu Suman, associate professor of art, stickers were created to acknowledge and celebrate employees’ years of service. Each sticker design features a familiar campus landmark tied to a service milestone. This Spring, they were introduced as part of Ball State’s annual Years of Service recognition, giving faculty and staff a branded item that reflects place and purpose.
This year, Ball State expanded its recognition to include employees celebrating one- and five-year anniversaries, a new addition to the traditional milestones of 10 years and onward. Honorees across all of these anniversaries received stickers, extending the program’s reach to early-career employees for the first time. Retirees also received a sticker highlighting their milestone and celebrating the lasting impact of their careers at Ball State.
“I was impressed by the stickers and the work students put into them,” said Michelle Miller, administrative assistant to the dean of the Graduate School, who was honored for 10 years of service to the University. “I think they did a really great job, and I can’t wait to find a way to display mine.”
Designing Recognition and Meaning
Looking for ways to reimagine how employees are recognized, the Division for People and Culture collaborated with the College of Fine Arts’ School of Art to develop branded stickers as part of the University’s initiative to expand recognition for years of service and retirement.
The effort also reflected a broader focus on creating a more connected employee experience across campus. That mindset guided this year’s ceremony, where faculty, professional, service, and staff personnel were honored together in a single celebration—an intentional change, said Jennifer Keever, employee experience manager in the Office of Engagement, Wellbeing and Culture, within the Division for People and Culture.
“We are one University, working toward the same goals and serving the greater mission of advancing student success,” Ms. Keever said.
The recognition team saw an opportunity to bring that mission to life by engaging students in creating items that reflect Ball State’s legacy and culture.
Through Studio 165+, students were tasked with creating a series of stickers inspired by campus landmarks—visual symbols that connect employees to the place where they work each day.
Among the landmarks featured are the Frog Baby statue, which graces the pond near Bracken Library, Shafer Bell Tower, and Beneficence. The Alderdice Gates were selected to represent first-year employees, symbolizing the start of their journey at the University.
From Classroom Project to Lasting Campus Tradition
Samantha Jewitt, a junior graphic design major who worked on the project, said she appreciated the collaborative nature of design work.
“It’s definitely a team effort,” Ms. Jewitt said. “Everyone contributed, whether it was in the ideation phase or the final design. We were constantly building off each other’s ideas.”
Students began by exploring visual concepts and researching how to represent each landmark cohesively while considering branding constraints. Inspired by coin designs and printmaking techniques, they developed a unified look that allows each sticker to stand on its own and be part of a collection.
The development process also introduced practical challenges. As designs moved into production, some details had to be simplified to ensure they printed clearly—an adjustment that mirrors the realities of professional design work. To prepare the final design files for submission, students worked with Ball State’s Printing Services, which printed the stickers.
“It was so impactful to see everything come to life,” Ms. Jewitt said. “It’s one thing to see it on a computer screen, but it’s completely different when it’s printed and actually being used.”
Ms. Jewitt, who worked on the Frog Baby design, said that the project took on an added significance through a familiar part of her routine.
“I would pass by Frog Baby every day on my way to class,” she continued. “I love Frog Baby, but creating something that represents it and seeing it come to life was a lot of fun.”
Professor Suman shared that the project stood out to him for its creative outcomes and the depth of learning it offered students.
“Every year of commitment matters, but recognizing milestone years with a tangible token of appreciation makes the effort even more meaningful,” he said.
He noted that incorporating official University landmarks added an extra layer of significance—something that is not always easy to achieve in design work tied to institutional branding.
“It became a valuable learning experience,” Professor Suman said. “We explored the meaning behind these campus landmarks and connected them to years-of-service milestones. That dialogue helped transform the project into something more intentional and rooted in place.”
The project’s impact is expected to extend well beyond this year’s ceremony.
“I was recently told that these stickers will be used for at least a decade, if not longer,” said Professor Suman. “That longevity makes this work even more meaningful. For all of us in Studio 165+, it is a genuine point of pride to contribute to something that will be remembered by the faculty and staff of Ball State. In a small but lasting way, we’ve helped create an artifact that becomes part of the University’s story and the stories of the people who make it what it is.”
